Trolee puts specialty stores where shoppers are looking.

The infrastructure that gets specialty stores online, in front of the right shoppers, and ready to fulfill every order.

trolee.com
The Trolee marketplace

Built for the stores mainstream retail can't replace

Indian grocersMexican mercadosHalal butchersKorean marketsWest African groceriesKosher delisMiddle Eastern marketsCaribbean shopsFilipino storesEthiopian marketsGluten-free bakeriesPlant-based grocers

Specialty stores carry what mainstream retail doesn't. But shoppers can't find them, and stores can't reach the shoppers looking for them.

Shoppers can’t find it

Products go by many names, and no one knows which store has them.

Stores can’t reach them

Orders come by phone and text. Inventory lives in a spreadsheet.

Trolee connects the two

One place to discover specialty products, and the tools to sell them.

For merchants

Everything a specialty store needs to sell online.

Upload the spreadsheet you already have and go live without a photoshoot, extra work or another system to keep up with.

Live in minutesDemo store. Illustrative data.
Trolee Business CSV import review with products matched to catalog categories and photos
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Make the specialty discoverable.

Shoppers

should be able to find the products that fit their needs.

Merchants

should be able to reach the customers looking for them.

Starting with specialty grocery in the SF Bay Area.

Be part of what we're building.

Get early access to Trolee.

Tell us where you shop and we'll let you know when Trolee is near you.